Financial Education via Fintech? Exploring New Delivery Channels for Financial Literacy

Fintech startups like Mint, You Need A Budget, and Stash promise quick and easy ways for a busy person to manage his or her money. They also claim to promote good financial habits, and for many of their users may be the only form of financial education they have ever received. There are savings apps geared toward children, like P2K Money, which helps kids track and plan expenses around their allowance money. But what are people actually learning through such products? And what else is being marketed to them as they learn from fintech apps? This project tracks users of fintech apps to understand how they interface with their existing budgeting and financial behavior, how they change or channel it, and what users actually learn from fintech apps.

Project Lead: Dean Bill Maurer